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What we did?
Creative Direction
Visual Identity
Social Media Content
Industry
Gastronomy
Chef
Consulting
Restaurants
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Optimize is a consulting, coaching and management company
aiming to make gastronomy better every day.
Franck Wenz founded Optimize to share his diverse know-how.
Optimize is proud to work with the leading brands in gastronomy,
they are drawn by their pastry and management experience to
support, train and advise Chefs in France, Europe, Asia and
America. Optimize works on a daily basis to help improve the
industry, not only by the quality of products chosen and techniques
applied, but also by working internally in the spirit of each
company. In Optimize, everyone can create.
CEO & Founder Frack Wenz hired Árbol to create Optimize’s Brand
Identity which must reflect it’s philosophy and characteristics.
Concept:
Optimize is a brand rooted upon the following core values and
characteristics: growth, harmony, structure, versatility
& teamwork.
After an extensive investigation, Árbol decided to use the
following driving forces to shape the brand: Modularity + Natural &
Harmonious Patterns of Growth + Smoothness + Structure + Team
Efforts.
The Identity combines:
The visible structure of the Golden Sequence, used with a fine line base layer that sustains the logo to evoke the harmonic patterns of growth reflected in nature.
Circles (scaled in Fibonacci’s rhythm) rotated and aligned by their internal cross, to symbolize the importance of individual and teamwork focused on the same goal.
Both, structure and circles, united with the letter O of Optimize’s typography creates the visual identity of the brand.
The result of the graphic language mixes: Tradition & Innovation. Structure & Movement. Parts & Wholeness.
