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Client
Pacific Rubiales
What we did?
Creative Direction
Illustration
3D animation
Audio & Video Edition
Industry
Environmental
Cultural
Education
Children
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The “Save the Planet” campaign teaches the good use of natural resources to give rise to environmental awareness. It’s especially directed to the younger ones to create conscious relay generations. That’s the reason why ÁRBOL designed a 3D world of clay to connect with children and adults alike.
“Save the Planet “educates in a playful and fun way.
We experimented with different graphic proposals until we found the fresh style ideal to convey the message. Images of do’s and don’ts set Save the Planet’s language allowing for an exciting flexibility in the development of stories to shape the future.
To carry out this campaign, we have gone through a variety of phases: illustration for the creation of settings and characters; as well as modeling, rigging, animation, edition and music adaptation processes; in order to always make the most of each idea, watching over every detail until the final product was achieved.
