Carlos Ballesteros is an artist immersed in the world of sculpture. The essence of his work relies on revealing and understanding Nature’s universe, but how does he do it? In the process of creation, Carlos makes sure to prepare himself in an attitude of openness to reach beyond the apparent, to see what is behind his subjectivity, to unmask himself. This particular disposition helps him unveil simple and subtle lines hidden behind forms which represent feelings, emotional states, beauty and beyond…
Árbol was asked to produce the artist’s portfolio. Our strategy centred on creating a visual identity that represents his character and the artist’s particular approach, a photoshoot to enhance each one of the artist’s pieces and to design a website to exhibit his work online.