Bonucci is an ice-cream brand, based in Barcelona, Spain. It’s personality is built on the ideas of sharing a fun, dynamic, playful and versatile experience. The combination of all these concepts together created Bonucci’s Visual Identity to evoke the brand’s drive force.

Based on a square module, Árbol designed 54 simple illustrations that represent happy characters, ice-creams forms, summer landscapes, typographic expressions and connecting shapes.