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Café con Fe

An Oasis in Cancún

Client

Santuario María Desatadora de Nudos

Where?

Quintana Roo, Cancún.
México

What we did?

Brand Concept
Brand Identity
Packaging




Industry

Coffee Shop
Restaurant
Religious
Lifestyle




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Café con Fe is a coffee shop built in the middle of the jungle inside a Sanctuary called María Desatadora de Nudos. A spiritual Oasis in the City of Cancun that has grown to be an iconic tourist destination visited by 2k approx persons per week.

ÁRBOL is for the first time contacted by a religious temple and it seemed like an interesting challenge for our studio to take on. We started from conceptualizing the design of the Brand Identity, to later expand the brand experience into packaging and more applications.

Look & Feel

Our intention is to elevate the experience of those who visit the Sanctuary. Inspired by French cafes where the “Look & Feel” leans towards the natural lifestyle while maintaining good taste.

Café con Fe offers its customers a unique experience where the warmth of “home” is felt both in the quality of its service and in the design experience that creates a harmonious environment for connection.

Café con Fe coexists in complete harmony with its natural space. The monochromatic color palette of earth tones represents the connection with Nature. We used an elegant typography, with classic features, with an upward wink in the word “con” in resonance with the verticality of the symbol.

The symbol of this brand is divided into seven (7) spaces. Four (4) color blocks that are handled with a monochrome color range adding depth. Three (3) counter spaces containing organic textures to resonate with nature: fruits, vegetables, seeds, etc.

The experience of this Café is lived from the natural spirit of the details and the good taste where the rustic coexists with a refined simplicity.

The “rustic” coexists with a refined simplicity. The experience of this coffee shop is lived from the natural spirit and the good taste