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What we did?
Illustration
2D Animation
Creative Direction
Script
Interactive Video
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Health
E-Learning
Technology
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We created an interactive video for the Internacional Federation of the Red Cross Online-Academy to learn more about the Roadmap to Community Resilience called EVCA (Enhanced Vulnerability and Capacity Assessment).
ÁRBOL was in charged of the creation of the Script, design of the Storyboard, the digital Interaction Design, the Direction of the audio scripts for female and male voices, the Art Direction and creation of the illustration system. The whole creative team was on board.
After studying the brand identity codes of the Red Cross, we explored illustration styles that integrated their language and also elevated their brand. The goal was to create for IFRC a visual code that empowered, elevated and enhanced inclusivity for all users.
Countless character designs, numerous graphic icons, a full storyboard with indoor and outdoor sceneries and more…
For every illustration system the message that needed to come across the interactive video was the most important thing, a system created to educate. Coherent, functional and harmonious look.
Every icon tells a story for an inclusive audience. From natural sceneries, institutions, natural catastrophes, human relations, food and warning. A hole universe to better engage and connect.
Understanding Main Hazards/Threats, Vulnerability and Capacity Assessment, EVCA Tools, Rating Risk and Resilience, Taking actions to strengthen Resilience are just a few of the topics that need iconography to better explain the content.
Conceptualized and developed a 60+ minute interactive video to familiarize staff and volunteers with the concept, approaches and tools of the EVCA. We used narratives and characters to provide an immersive learning experience that fosters engagement and knowledge retention.
Animations for an interactive video easy to navigate in all devices. Simple and effective. Visually coherent and on brand and perfectly designed for a user-centered approach.
The use of a storyboard is key when working on a video, film or animated piece.
It’s an important part of the pre-production process and an effective way to visualize the sequence of the scenes in order to understand the flow and dynamic of the storytelling.
It is a tool that allows you to see if the desired message is getting through to your target audience. Otherwise, it lets you choose which parts of the narrative should be highlighted or trimmed to produce a dynamic, entertaining, and easy-to-follow story.
Collaborations:
2d Animation by Kevin Cardona